THE SIGNIFICANCE OF BRANDING IN EXPORTS DEVELOPMENT / Dr Melika Molkara

Tajhiznews / Branding is a smart method in business and wealth creation through which it makes the products of an organization distinguished from the similar products and makes special status for itself among the customers and other Beneficiaries.

Observing many indexes and Manufacturing standards for various products and goods, performs an important role in quality improvement of products and leads to finding the export markets and allocating more share of the world trade and promotion of value chain production in different sections .

In fact branding is the result of quality growth by use of modern technology and creates the positive mentality and mindset among the audience.

In many markets, the trade name makes a special identity for the owner of the products and links then to a specific group of society. Trade mark increases the competitive advantage in the market. National branding is the outcome of the synergy between business and industry and can be the foundation of the domestic production development and national boom In order to support domestic production by territorial branding which is one of the most crucial basics and Economic formulas in the country to persuade people to utilize the domestically manufactured goods.

Branding is one the issues in the scope of marketing management can cause the market growth and presenting as much capabilities and potentials of Domestic craftsmen as possible.

because the production growth, distribution and utilization of Counterfeit goods with credible luxurious brands is a potential threat for domestic production. The reason for the emphasis on domestic branding is that the brand product in domestic and export market has greater competitiveness and could surpass competitors but concerning brands diversity in the market if a product of a new brand is offered for the first time, should be be able to compete similar products in terms of price and quality and have access to various domestic and Foreign markets and if having previous history of being in the market , maintain or expanding its market portion by reinforcement of the brand because of tougher competition with rival foreign products in the foreign markets. A successful export brand has characteristics such as not being limited to a particular race or language, not restricted to a foreign name without considering other vital parameters , special attention to Product quality improvement , Attention to the needs and interests of the final customer, Using brand promotion methods, Long term view in Commercial activities, Market oriented mindset instead of production oriented mentality, Asset-oriented attitude toward the brand in place of cost oriented approach, Providing infrastructure for high quality mass production with compatitive price for succeeding in export branding and etc.

So notability of export branding in creating brand for a product becomes important and comprehensible that firstly a product succeeds in domestic market of the country and then mindful of foreign markets; in particular when we face many challenges in numerous economic and political fields.