Kalameghalam / An exclusive interview with Dr. Melika Molk Ara, business strategy consultant and economic activist focusing on the future of business
?What is the importance of futurology and surrounding topics
Molkara: Businesses condition are constantly changing and Compilation of effective and flexible programs are more necessary than ever before for business managers. every manufacturing or service business has active competitors intelligently evaluating present and future circumstances, because a moment of ignorance could end up to financial and non-financial losses. Meanwhile, the fourth industrial revolution accounts for Huge changes and production components and Supply of business services are subjected to this changes. In these situations, it is no longer possible to state as in the past that the product necessarily should be of good quality and reasonable price. Because in the current situations other effective components have been
created that should be assessed and researched.
?You pointed to new components, what are these components
Molkara: In line with the changes the business managers by evaluating and study of the production conditions and market status, the future of industry and their guild are trying to develop strategic and operational plans. The futurology and studying the future concerning the type of production, the type of raw materials, market, economic and industrial etc. Results to adoption of comprehensive and open sightedness by business managers to promote their business.
Factors and components like presentation place, presentation time and Product presentation type etc. Are the main components counted as the same level of expertise and experience which needs special attention. Assume a doctor, accountant or technician who is a real expert and proficient in their field of activity but for the absence of necessary skills in the field of entrepreneurship presenting their product or service in an unfavorable place and time that ends up unaccepted. in spite of high proficiency and skills in their own fields, their activities will not succeed and satisfying as it should. For this reason the business managers employ the maximum resources for success while traveling the path of success faster than competitors they possess greater market share
?How would futurology take place
Molkara: By Assessment, study the future and compilating development plans based on Correct and sound data that is a necessity for today’s businesses so that by different analyses and various cenarios make uncertain future clear and predicting future Crises and potential threats and considering solutions and Suggested coping strategies. regarding the capabilities and potentials, performance review, Review of past trends the managers would be able to imagine their economic enterprise in various situations based on futurology, in every cenario assessing the future of the firm in order to increase internal and competitive power.
So using known scientific tools, approaches and models In the field of economic enterprise management provides the platform for this important matter to provide achievement and development trajectory more than before and business managers By applying new management techniques and using new methods of high-speed technologies that are based on futurology and studies of future new components, achieve high efficiency compared to the past.